Website Design

There are a lot of things to consider when thinking about your website design.  The first and most important thing is: What do you want the website to do?  Is this going to be an ecommerce website (where you are selling goods or services), a business card website (for promoting yourself or your business), a lead capture website (to build your business), or is it going to be a combination of these.  Just remember, the days of having a website just to have a website are over.  The technology is too powerful to just let sit there.  There are so many opportunities to make money on the Internet that while you are in the midst of designing your website you shouldn’t ever stop thinking about “How is this going to make me money?!?”  Keep that in mind and you’ll find a lot of your questions are answered before you even have to ask them.
So where to start?
When thinking about your new website design remember that you are an individual and differentiation is what drives customers.  You don’t want to look like another site (especially if they are in a similar business) because you want to stand out from your competition.  You want something unique to stick in the prospects mind so that when it comes to them laying down their credit card, they think of you first.  You also want to be true to yourself.  If you like pink don’t be shy about having some on your site, just remember, keep bright colors in moderation.  You don’t want to end up making it look like some cheap website design.  You want a professional website design look and feel, this will help inspire trust.
Balancing price and functionality.
Affordable website design is out there.  So is the best website design for you.  These two things do not always go hand in hand.  Don’t get caught in the trap of getting a cheap website and thinking that it’s going to make you a ton of money.  I’m not saying it’s impossible, but like the old saying goes:  “You get what you pay for.”  On the other hand, don’t get stuff that you don’t need just because it looks cool.  Having some flash animation on your site looks very nice, but it can’t be read by the Google spiders and they’ll often pass right by your site because of it.  If you’re looking for as much SEO as possible, stay away from flash.
Stick with what you know.
If you’re a dynamite real estate agent, don’t try to create your own website design.  Would you counsel a web designer to be their own Realtor®?  Find a real estate website design company that you can trust, give them as much information and background on what you’re looking for as you can, and make sure, above all else, that your communication with them is clear and consice.  They probably are not mind readers, make sure that if you want something included that they know you want it included.

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