How to create lead capturing landing pages that Work!

Looking to build the best lead capturing page?: Then you are on the right track. There is no doubt about it! To have a highly effective lead capturing landing page will dramatically improve your Internet marketing dollars! You must spend money on a compelling lead capturing systems to make money. (We will discuss A/B split tests due to its criticality)

So first of all, I want to discuss landing pages that capture leads. Landing pages that are used in pay per click must be highly compelling. And put this in the back of your mind, “you must manage that lead when it does come in!”

First question for you: What lead capturing software do you use? Are you converting those leads? Are you having to do double entry? Does your send out letters? Let me help you with what I’ve learned and experienced. ( hands on experience – to answer these questions)

Now, pay per click (PPC) is what it sounds like.. You pay per each visitor that clicks on your site. Now, this can be very expensive… if not done properly. Or it can be a great source of clients for your future revenue. But you’ve got to do it right!

Let’s discuss how to optimize your landing page and convert that client to dollars. Then at the end, I will initiate a discussion on what systems will email drip, send out letters and keep in constant contact with your client.

Landing pages are for the human aspect and not for the spiders. These pages are merely window dressing to you main site. That means this.. make it very graphically appealing. The landing page(s) should be one page or a few pages but point to one particular action. This action is typically to fill out a web form.

So, let me start off with a bullet of information to discuss on lead capturing:

1. Compelling content: Are you a great writer? Do you know how to persuade visitors to respond? Well, let me give you some insider access: Use words like these: you, love, discovery, today, good, great, proven profit, guarantee, safe, comfort, results, passion, sleek, unique, savvy, free, convenient, low cost, tested in your sells copy. When you do this you hit the psyche of your visitor. You see, it’s not about you, its all about your visitor.
2. Color scheme: Creating a lead capturing page is not so difficult as long as you follow a few key principals. The most important thing is the background color.. Don’t get too funky… stay with the traditional black font on white background. It’s been tested time and time again. It has the best conversion rates. And, limit your page to 3 colors. If there is too many colors, you may lose your visitor. Remember, your main focus is to have them do the action step you need to have them do.
3. Design and layout: Keep it simple! Have a Headline that captures their attention. For example: ” The 10 things you need to know about surfing in big waves!” That’ll make someone want to continue reading.. Have the web form right in the hotspot of your site. Typically on the first leaf of the page. See this web site design company for a one lead design.
4. Some type of offer: Are you offering a solution? Then make an ebook. But, offer the first solution should be for FREE. Having the ebook is a great upsell.
5. Delivery: If you are going to offer a free service, information, etc.. then you need to have that product in their hands within moments. You must strike when the iron is hot. Masterdigm CRM software offers a trigger based email campaign solution that will do just that.
6. Split testing: After you design the lead capturing landing page, you will want to build another web site almost identically, except a different sells copy. Your objective: To beat out your previous websites conversion rate. Make sense? Then once you find the best lead capturing web site, create another split test and try to beat that one. (tricks of the trade)

Well, I help this helps your marketing efforts. Come back won’t you? Sign up for my blog.. I will blog on technology topics that will make you money!

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