Feb
17
Creating a simple landing page for your website, shouldn’t be that difficult. Whatever your goal is, whether what you are trying to achieve is an increase in sales volume or the number of subscribers, you only need to follow certain specific rules to increase your conversion rates. Here’s a few pointers to help you get started in creating perfect landing pages that your potential customers will love.
1. Prerequisites and the tools of the trade
Have an autoresponder to help you in building relationships. with existing and potential customers and will result in gaining the trust of your subscribers and eventually getting future sales.
Collect the usual landing page graphics like headers, check-out buttons, wallpapers, and a picture of the theme of your landing page. If you are selling a dog training ebook, make sure you have some pictures about dogs positively reflecting the benefits that the customers will get once they download your ebook.
Subscribe to a payment processor like paypal, clickbank or 2checkout to process credit card payments.
Needless to say, you, also, need an actual product or service to offer that people would like to buy.
Personalize your landing page by having your own picture and a realistic signature. Studies have shown that having your picture and signature lead people to trust you more, influence their buying decisions later and increase your conversion rate.
2. Decide whether you would like to include a “squeeze page” to collect names and email addresses. This is an opt-in form where potential customers are usually invited to submit their information to receive some free ebooks, reports, training or promotional emails. The collected information are then fed to autoresponders to start the automated customer relationship building intended to gain more trust from your subscribers and explore future up-sell opportunities.
3. Plan your landing page theme - if you are getting traffic thru SEO, come up with phrases having high search volume but low number of competing web pages. Group similar phrases into a theme and create a landing page for each group using those phrases. Similarly do the same thing if you are doing PPC by including your PPC keywords into your landing pages.
4. Based on the theme, write the content of your landing page with a compelling sales points sprinkled with powerful psychological triggers. In your content, clearly state the problems that you are addressing and the solutions and benefits that you are providing. Of course, the solutions and benefits can only be achieved thru the purchase of the product, service or membership you are selling.
5. Always place a primary call-to-action in your landing page. Grab the customers’ attention by having text that is easy-to-read and relevant to the call-to-action. It is also a good idea to repeat the call-to-action both above and below the fold. “Above the fold” is the screen area when the visitors first see your landing page. “Below the fold” is the area when they eventually scroll down.
6. Design your landing page so that you control the path customers take to conversion. Provide limited links to other web pages within the site. The less options visitors have on your landing page, the more likely they will be led to commit to a buying decision.
7. Use easy-to-read web pages by placing black text over white or very light-colored backgrounds. Use short paragraphs and a generous amount of whitespaces to make it easy to the readers’ eyes. Don’t give your visitors the excuse to bail out of your web page because of “eye fatigue”.
8. If you can’t avoid having long copies, subdivide the contents with sub-headings to improve readability. Use bullet points and highlight some copies when necessary.
9. Include relevant pictures or animation. The presence of photos, that clearly promote your product or service, sets the theme of the landing page and grabs the visitors’ attention. By making these photos clickable and placing it near your call-to-action, it is guaranteed to have a strong impact on your conversion rates.
10. Finally, guarantee your product. Give your customers the option to return your product, with or without reason, within a period of days after the purchase.
Optimizing your landing pages and placing a little more effort and time in nurturing the visitors’ experience once they land on your landing pages would be time and money well spent. Implementing the above pointers for each of your landings pages will allow your business to have higher customer retention and loyalty, better conversion rates and unbelievable profits for your business. Keep your landing pages simple but effective and always look at your landing pages from your visitors’ eyes to get better returns.
