Jul
10
Joomla is a very powerful system to build your website on. One reason we do so is because it has one of the largest open source communities around. Joomla has some of the top rated plugins, such as joomsef, community builder, expose flash gallery to name just a few. If you are looking for a programming team in Orange County, Will2Design.com is that team. We have extensive knowledge in Joomla setup, design, implementation.
Jan
14
Web site designing is fairly simple, building a CMS website that is graphically pleasing AND produces traffic is not. With respect to real estate or any other industry for that matter, a Joomla website layout is the step in the right direction. A real estate web site designed with an IDX platform is one step better for capturing clients. When visitors first arrive, they are most interested in viewing properties. An IDX solution fulfills that criteria. You see, today, there are hundreds if not thousands of web site designers out there. The question is, “what should you consider when choosing your real estate web site designer? ” Well, the simplest answer is a “well-rounded” design team who knows Graphics, SEO, PPC and blogging at its fundamental core.
So, one of the most important things is the user-friendliness of the site, i.e, the graphical user interface (GUI). If your visitors have a hard time surfing your site, they’ll move to the next. Simple as that!
Joomla has various real estate modules that help to make a real estate website very user friendly. Feel free to check out some Joomla real estate sites we have made. For example, if you are looking to have a real estate web site designed, then you will want to make sure that navigation is set up correctly. The top and side navigation should be designed with “thought provoking keywords” to excite the user to drill into the site. How do you know if they are drilling down? With 
You need to have the site designed around the user experience, not the other way around. If not done properly, your site won’t work. It will be “Dead on Arrival!”
The second most important thing is search engine optimization. Was the site initially laid out with with search engine optimization in mind? What does this mean? What should be considered? At the end of the day, your site must always be optimized! Optimized for the “Eye” as well is for the Spider.
So here is the dilemma, how do you balance these two most important factors?
Simple! By having a checklist that has been designed to give you, the website owner, hands on knowledge of what it takes to build this type of site. I have a put together a document called the “33 things you need to know when choosing your web site company.”
Here is a partial list of things to You need to consider.
SEARCH ENGINE FRIENDLY SITE
- What type of CMS should be used? (What does this mean?) Joomla, Drupal, Plone, DotNetNuke or what other open CMS system?
- How many mambots will be considered being used if the site is made with Joomla?
- Is the Title, description, H1, H2 tags, etc. set up to show properly on the search results?
- How is the bottom navigation designed? With Keyword rich metatags?
- Is their a site map? (What is a site map?) (Why is it a powerful tool?) and much more.
You see, it’s just not a website anymore, it’s a bundle of technologies assembled in tandem to bring traffic.
VISUALLY APPEALING SITE
- Is the site commanding the visual space on the first leaf?
- Was it designed with an eye heat map in mind?
- Did your designer use the proper colors that compel the user to react?
- Is the site easy to navigate?
- Do you offer them something?
In real estate, offering a real estate IDX platform solution works. It works great! (There are several real estate IDX solutions out there, however, so you need to pick the right one.Now, that you have that Joomla real estate web site designed, what do you do next?
GENERATE REAL ESTATE TRAFFIC!
Now, they say content is king! I would agree! It’s the king of capturing “long tail” keywords. Long tail is simply a set of keywords that were used in a search. An example would be the keywords associated with the keyword phrase “orange county real estate”. Long tail keywords maybe something like this. “ I want to buy a foreclosure in orange county real estate.” It uses the keyword phrase, “orange county real estate”. Now, by designing a page around this keyword phrase, you may be more apt to capture the highest organic position for that phrase. Of course you want to make sure there is even traffic for that keyword, but this the concept.
So, when building your web site, already have your content as your main objective in mind. This is strategically important for your success!
CONTENT WRITER
They say there is no such thing as a good writer, just a good “re-writers”. The concept holds a lot of truth in the SEO and content writing arena. It takes several times to really optimize your message for your visitor and the Google bot.
Real Estate Web sites work best when they are non-branded. What I mean is this. A site that is user centric instead of company centric. When you offer information, you become the guru of the industry.
Stay tuned.. I want to hear your thoughts. Join me and blog with me, won’t you? It’ll be a great awakening for building your Internet Marketing world!