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Are you wondering the question, “What is IDX?” Well, in the real estate industry, it is one of most important tool set a real estate agent can have in their arsenal. It is a seemless integration with the multiple listing service an agent is subscribed to. It allows website visitor to search a real estate website for homes, condo’s and more. It stands for Internet data exchange. It is imperative to have the right real estate website design company to help you determine how to integrate the IDX properly. Not only that, the website must be designed to compel the visitor to fill out a web form so that they can be email dripped upon.
Don’t waste your time offering an IDX solution if you don’t have your visitor sign up. You need to ask for their name, email and phone number. Why a phone number? Because there are many instances where agents have had 100’s of leads with emails yet could not convert them.
A few years back, it was looked upon as a bad idea to offer your website visitor an IDX solution. Today, it is the contrary. Your potential home buyer is now more savvy and know what they want. It’s a good thing to offer an IDX solution or they’ll go somewhere to find it.
