How to run email marketing campaigns and be successful with them? It seems rather easy to set up and configure an email marketing campaign, but running it successfully is quite different. There are many things that you must consider first. In fact, many of the things that you’ll read about here are not discussed often. Before you even take that first step to run your first email marketing campaign, consider this…

Be Direct To The Point

To be successful in email marketing campaign, avoid creating long-copy emails. This may work on web page copy but email marketing is different. Spam or not, people are already confronted with a lot of emails and they are not that too willing to go thru reading a very long email. People want instant gratification. Write in a direct-to-the-point manner with the intention of immediately satisfying your readers’ curiosity.

Provide Good Content By Giving Helpful Information

One of the tenets of effective email promotion is to give valuable information to your readers. When you set out to educate your readers, you build trust and loyalty. If what you only do is sell on your email marketing campaigns, you will soon wear them out and they will opt-out of your list eventually. Focus on relevant content and don’t be too pushy with sales.

Allow readers to opt-out

Be sure they have opted-in in the first place. Then comply with the law by allowing your readers to opt-out at anytime. Aside from the legal requirement, it is just good business practice to allow people to be deleted from your circulation. No matter how hard you try, hard selling thru your email marketing campaigns won’t just work.

Your email marketing campaign should be measurable

Track your results and gauge the effectiveness of your efforts. Without any form of statistics to track, it is like doing Google PPC campaign without the analytics. With measurable results, you will be able to determine which email marketing campaigns are being profitable and which are just a waste of time and money.  Remove the unprofitable campaigns and focus your efforts on campaigns with good ROI.

Whether you are just starting your new business or have been a company owner for years, knowing how to run email marketing campaigns, that are successful, will definitely help your bottom line. If you play your cards right, potential clients will trust in you and this will help your business grow.

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Automated email marketing is definitely an important tool to have in your arsenal. In reviewing the different systems out there, here are some factors you will want to consider when choosing your automated email marketing system.

1. Is the email provider “white listed?” If they are not whitelisted, you will not want to choose them.
2. That documents can be attached to the automated email drip campaign. Sometimes you may want to attach a .pdf to the email and its important to have that functionality available to you.
3. Open rates: Its important to be able to determine not only if an email was opened but also what links in the email were most clicked on.
4. Ease of Use: Many automated email marketing solutions seem to have been built by engineers without ever asking the user for their input. If you can’t figure it out within a day of using it, then “run”. It’ll never sink in!
5. Compliance to the CAN-SPAM Act. You want to make sure that their is an unsubscribe at the bottom of each email.

Some system I’ve found useful are the following:

• iContact
• Aweber
• GetResponse
• Masterdigm Email CRM

All of the above are excellent email marketing solutions. Masterdigm CRM is also not only an automated email responder but is also top of the line customer relationship manager thus giving the capability to email drip, send birthday responses and send automated direct mail letters.

Have any questions, feel free to fill out our automated email marketing quote page.

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